art direction · madrid & worldwide
every image, unmistakably yours.
Art direction is the difference between content and a brand. We set the creative direction for shoots, campaigns, lookbooks and everyday content — concept, casting, styling and edit — so that everything you publish could only belong to you.
what’s included
the work.
- Campaign conceptsThe big idea, moodboards, references and creative rationale — before a single frame is shot.
- Shoot directionOn-set direction of photographers, stylists and talent so the day delivers exactly what the brand needs.
- ProductionFull shoot production when you need it: photographers, locations, styling and talent, managed end to end.
- Lookbooks & e-commerce imageryProduct and collection imagery directed for both beauty and conversion.
- Content directionMonthly creative direction — palettes, layouts and shot guides — for your in-house or social team.
- Editorial & press imageryAssets directed to editorial standard, ready for our media relations team to place.
how it happens
the process.
concept.
We translate your brand strategy into a visual concept: mood, references, casting and styling direction.
plan.
Shot lists, locations, team and schedule — everything agreed so the shoot day runs without surprises.
direct.
On set, we make the hundred small decisions that keep every frame on-concept and on-brand.
edit & deliver.
Selection, retouching direction and delivery, organised for web, social, e-commerce and press.
good to know.
what does art direction actually cover?
The creative decisions that make everything look intentionally yours: concept, mood, casting, styling, locations, shot lists on set, and the edit and selection afterwards — for shoots, campaigns, social content and lookbooks.
do you produce the shoots as well as direct them?
We can. Depending on the project we either direct your existing photographer and team, or assemble and manage the full production — photographers, stylists, locations and talent — in Madrid or on location.
can you art-direct our ongoing social content?
Yes. Many clients keep us on to set the monthly creative direction — references, layouts, palettes and shot guides — so their in-house team produces content that always looks on-brand.
often paired with