print & digital media relations · spain

the stories spain’s press wants to tell.

Culto is a PR agency in Madrid for fashion, beauty, luxury and lifestyle brands. We earn coverage in Spain’s print and digital media, run your press office day to day, and help international brands land — and stay — in the Spanish conversation.

what’s included

the work.

  • Media relationsOngoing relationships with editors and journalists across Spain’s fashion, beauty, lifestyle and business press.
  • Press officeYour outsourced comms team: press notes, media requests, sample management and interview coordination.
  • Launch & campaign PRProduct launches, openings, collections and collaborations — planned, pitched and placed.
  • Market entry for international brandsMessaging adapted for Spain, outreach in Spanish, reporting in English.
  • Influencer & talent relationsCreator programmes matched to the brand, from seeding to paid partnerships.
  • Events & press daysIntimate press previews to full launch events, produced with our art direction team.

how it happens

the process.

  1. story & strategy.

    We find the angles Spanish media will actually care about, and build your press narrative and calendar around them.

  2. materials.

    Press kits, notes and imagery prepared to editorial standard in Spanish and English.

  3. outreach.

    Personal, targeted pitching to the right editors — never a mass blast to a stale database.

  4. coverage & momentum.

    Placements secured, results reported, relationships nurtured so each story makes the next one easier.

good to know.

which media do you work with in spain?

We maintain relationships with Spain's fashion, beauty, lifestyle, travel and business press — national print, digital media and the key journalists and editors in each category — and match each story to the outlets where it genuinely fits.

can you run pr for an international brand entering spain?

Yes — this is one of our specialities. We act as your press office on the ground in Madrid: adapting messaging to the Spanish market, handling media in Spanish and reporting back in English.

how do you measure pr results?

Every engagement includes clear reporting: placements secured, reach and quality of coverage, and how coverage maps to your goals — launches, awareness or positioning.

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